Dataracity
About Dataracity

Our Beginning and the Team Behind the Mission

At Dataracity, we are more than a consulting team - we are your partners in turning complexity into clarity. Work with us to ensure your data works for you at every step.

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Luke Matthews, Co-Founder at Dataracity
Luke MatthewsCo-Founder
Amanda Buthelezi, Co-Founder at Dataracity
Amanda ButheleziCo-Founder
How it began

The Work We Love

Dataracity started with a simple observation we kept seeing over and over. Businesses were buried in data but starving for clarity. We would walk into teams where critical reports took weeks to produce, where business rules lived in spreadsheets nobody fully trusted, and where leaders were making decisions without ever feeling confident in the numbers. We knew there was a better way.

Between us, we've spent more than two decades building Microsoft based BI platforms, designing data warehouses, untangling messy systems, and delivering urgent reporting for teams under real pressure. Over time we realized something important. This is the work we love. Bringing order to the chaos. Turning siloed data into something teams can actually use. Watching analysts move faster because the foundation they rely on is predictable and reliable.

20+ yearsBetween the two of us — Microsoft based BI platforms, data warehouses, and reporting delivered under real pressure.Two founders · Both hands-on

Technical Roots, Business Understanding

Our roots are deeply technical, with Microsoft BI, SQL, Python. But what we really bring is an understanding of how a business works. We build platforms that slot naturally into your operations, remove friction, reduce manual effort, and make reporting something you can trust every day. We strive for scalable, accurate, transparent and maintainable designs that works in the real world.

Best Practices Are the Backbone

From the beginning, our philosophy has been consistent. Best practices are not nice to have, they are the backbone. When you design for scalability, transparency, efficiency, accuracy, and maintainability, everything else becomes easier. Teams stop firefighting, reporting becomes predictable and data becomes an asset instead of a burden.

The two of us

Senior consultants, directly involved — never junior pass-downs

Dataracity is deliberately lean. The people you meet in the first conversation are the people building alongside your team for the rest of the engagement.

Luke Matthews, Co-Founder, Head of Project Delivery & Data Architecture at Dataracity

Luke Matthews

Co-Founder, Head of Project Delivery & Data Architecture

Luke leads architecture and delivery at Dataracity, designing Microsoft-based platforms that scale without accumulating debt. Clients work with him directly on warehouse design, governance, and hands-on delivery through to a foundation the business can trust.

Leads architecture, data warehousing, and governance.
Based in Toronto.
Amanda Buthelezi, Co-Founder, Project Lead (BI & Data Strategy) at Dataracity

Amanda Buthelezi

Co-Founder, Project Lead (BI & Data Strategy)

Amanda leads BI and data strategy engagements, turning reporting chaos into semantic models teams can actually trust. Clients work with her directly on Power BI, enablement, and the modelling that lets analysts self-serve without breaking the foundation.

Leads BI implementation, semantic modelling, and enablement.
Based in Toronto.

Meet the rest of the team

What we do today

Modernizing on the platforms our clients already run

Today, we help organizations modernize on Microsoft Fabric, Synapse, and Databricks. Whether it's consolidating multiple systems into a unified model, building a modern lakehouse, or enabling self service analytics, our goal is always the same. Help decision makers act sooner, give analysts a platform they can build on, and let the business run with confidence.

Microsoft FabricSynapseDatabricksPower BI
Our differentiators

Why teams choose Dataracity.

Choosing the right BI partner goes beyond technology — it takes hands-on senior leadership, proven frameworks, and a relentless focus on long-term value.

Boutique, Specialized Focus

Lean and hands-on. Senior consultants directly involved — never junior pass-downs.

Microsoft-First, Cross-Skilled

Deep in Fabric, Power BI, and Azure. Cross-skilled in Databricks.

S·T·E·A·M

The STEAM Framework

Scalability, Transparency, Efficiency, Accuracy, Maintenance — baked into every build.

Battle-Tested Experience

Large data volumes and complex enterprises — financial services, construction, retail.

Practical Governance

Governed, reliable, sustainable BI — we prevent missed SLAs and wrong-number issues.

Why we do it

Dataracity exists because we believe data should unlock opportunity, not create stress, and we're proud to be the team that helps make that move happen.

Luke Matthews
Luke MatthewsCo-Founder
Amanda Buthelezi
Amanda ButheleziCo-Founder

Turning complexity into clarity — starting with one conversation.

Explore our STEAM framework for the methodology behind every engagement, or bring us the report your team can't trust yet.